The Chubby Gourmet YouTube Channel
We are a cooking and travel YouTube channel dedicated to exploring culture through food. I built the brand from the ground up—developing the visual identity, content strategy, and overall creative direction—and grew the channel to over 30,000 subscribers during my time there. In addition to serving as host, I led the full production process, including designing, filming, editing, animating, and directing each episode to ensure a cohesive and engaging viewer experience.
Rich develops each original recipe featured on the channel, bringing culinary creativity and personality to every video. Together, we focus on educating audiences about diverse cultures through the creation and enjoyment of food, all while maintaining a lighthearted, humorous tone that makes the content both informative and entertaining.
The Brand
This is our logo and introductory animation that I designed and produced. The goal was to create a fun, welcoming aesthetic that reflects an approachable and engaging brand identity.
Youtube Videos
I design all video thumbnails and oversee the filming and editing of each episode to ensure consistent quality and cohesive branding. We maintain a regular publishing schedule of one video per week, supporting steady audience growth and sustained engagement.
Grand Central Station Billboards
We secured an advertising presence at Grand Central Station in New York City, where I designed, edited, and developed the animated elements for the campaign.
Times Square Billboard
We secured an advertising presence in Times Square, New York City, where I designed, edited, and produced the animated assets for the campaign.
