I worked with Peewee's Ice Cream following a client referral as they prepared to transition into a brick-and-mortar retail space and sought a modernized brand identity. Their previous logo was an outdated illustration that did not reflect a cohesive branding strategy. I guided them through a structured, step-by-step design process to develop a fresh visual identity from the ground up.

 

The final result was a simple, approachable, and family-friendly logo that aligned with the business’s personality and customer base. I delivered a complete brand package, including logo variations, color palettes, and typography guidelines, enabling consistent application across their website, storefront signage, product packaging, and apparel, supporting stronger brand recognition and marketing flexibility.