Website Design
At Madden Media, I designed a range of custom websites, and this page highlights a few of my favorites. Each project began with an inspiration board and wireframe, followed by collaboration with copywriters, client approvals, and thoughtful translation into responsive mobile designs. I partnered closely with developers to ensure seamless handoff and carefully reviewed each site before launch.
On average, a fully customized webpage took 4–6 hours to design. The final products not only received strong client praise, but also contributed to improved user engagement, clearer brand storytelling, and higher conversion performance across campaigns. I primarily used Adobe XD and Figma for web mockups, along with other Adobe tools to create custom illustrations and animations.
Visit Cheyenne Outdoor Pillar Page Design
Madden Media was selected to redesign the entire Cheyenne, Wyoming tourism website, with multiple designers contributing across key pages. I led the design of the Outdoor pillar page, translating the newly established brand system into a cohesive, engaging digital experience.
While adhering to updated brand guidelines, I leveraged creative flexibility to showcase Cheyenne’s diverse outdoor offerings in a way that is visually compelling and strategically structured, supporting stronger user engagement and clearer navigation across the tourism journey.
Published Webpage: https://www.cheyenne.org/outdoor-adventures/
Visit McCall Summer Landing Page
This seasonal webpage was designed to highlight McCall’s summer activities and drive increased visitor interest during peak travel months. Through the integration of custom illustrations and subtle animations, the page creates an engaging, visually immersive experience that captures the energy of summer while maintaining clear user flow and accessibility.
The final design supports stronger seasonal campaign performance by enhancing user engagement, increasing time on page, and guiding visitors toward key activities and trip-planning actions.